Keeping the same art direction established for the icons and the celebration of purchase for Reebok – the birthday newsletter would have the same look and feel. Simple endless lines of iconic models, floating and celebrating your birthday. I had a go at visualizing the artwork in flat concpets along with more detaile and then simplified line artwork.
Main Concept artwork
The goal was to create flat illustrative concepts, I wanted to create a detailed but simplistic vector composition. Later this composition was simplified to simple lines and then animated with for simple endless loop concept.