Happy Birthday from Reebok

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The Concept


Keeping the same art direction established for the icons and the celebration of purchase for Reebok – the birthday newsletter would have the same look and feel. Simple endless lines of iconic models, floating and celebrating your birthday. I had a go at visualizing the artwork in flat concpets along with more detaile and then simplified line artwork.


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Concept Art



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Main Concept artwork

The goal was to create flat illustrative concepts, I wanted to create a detailed but simplistic vector composition. Later this composition was simplified to simple lines and then animated with for simple endless loop concept.



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What’s in the box?

Creating suspense and mystery, users only get to find out what’s inside the box once it drops and your goodies are exposed. Simple concept that could be used endlessly modified – creating interactive experiences like a pinata breaking the box or cutting the string.


Final Design




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Responsive concept

The final design works for both desktop and mobile interactions, above shows the mobile design and below shows the desktop design.



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Catch and Release

Playful approach towards to the shoe balloons as they are set adrift and float away. To being caught again to create a endless loop.



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Static hold with drift

Birthday balloons eternally held as they drift in the wind. Balloons are inspired by Reebok Classics heritage line.


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