Celebration of Purchase – Reebok

Mission Statement

TO INSPIRE BRAND LOYALTY BY TELLING THE HISTORY OF REEBOK.

Through the consumer life cycle programs, we hope to educate our consumers about the Reebok brand,
encourage them to share the excitement of owning Reebok products and entice them to keep shopping!
We make our consumers view the products they shop more than just products but a piece of history. We build a story around how shopping Reebok products is a start of our consumers writing their history with Reebok.
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Depending whether you purchased articles from Reebok Crossfit, Reebok Classics or fitness categories you would receive a newsletter reflecting your purchased category.

The Concept



Timelines are always represented in single lines, single straight lines with blips of some graphical sort indicating time. I wanted to take that concept and animate it, have some emotion as the line passes through time showcasing the history of Reebok as classics, fitness and Crossfit.


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Keeping the entire campaign with the line as the focus, because the silhouettes are so recognizable and can convey so much emotion. The idea was to keep to simplicity, flat, clean approach.


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Reebok Classics



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The classic iconic 5 profiles of Reebok were the Freestyle Hi, the Classic Leather, Workout Plus, Club C and the Pump. Going through their years of age chronologically through the timeline till your next new purchase in the future.



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Using the silhouette of the profiles we created an Instagram sharing pairing. As the secondary story we wanted the users to share their new purchases.


Reebok Crossfit




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CrossFit started in 2010 and has grown every year since partnered with Reebok and the CrossFit Nano series to present date.



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The Nano is the icon shoe designed and built with the Crossfit games in it’s DNA. In the secondary story we wanted users to share their new items on Instagram.

Fitness



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Reebok has been around for a very long time, founded with the idea to make better running shoes, impregnated with spikes. Leading the aerobics decade with the freestyle hi, innovation is always the forefront for Reebok future.



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The secondary story is intended for you to
share your favorite workout on Instagram.




Storyboards


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REEBOK CLASSICS STORYBOARD
Reebok Classic have a long history starting in the early 80s with the aerobics must have the Freestyle Hi, the running classic
soon followed the Classic Leather, followed by the Workout Plus, the tennis pros Clubc C and breaching the 90s with the famous Pump.



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REEBOK CROSSFIT STORYBOARD
CrossFit started in 2010, lead to the Nano 1.0, the first ever Crossfit games, Rich Froning becoming the fitness man on earth
winning 4 times, and the lastes generation of the CrossFit Nano.



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REEBOK FITNESS STORYBOARD
Innovation has lead the way for Reebok throughout the decades. Starting with spikes to make running shoes have more grip,
the aerobics break through in the late 80s, ActiveChill technology wisking away moisture, Flexweave technology building strong
knitted shoes and Liquid factory using latest in 3d technology.


Secondary Concept


8bit Concept
Going retro was another concept of using the timeline idea with the 8bit approach. I created two mock ups quickly for the pitch – a close second to the line timeline concept. I still love the concept and was before the whole 90s / 80s pixel art explosion in most brands in 2018.




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