Reebok Classics Icon
Reebok Classics was born in the early 80s and continued to be the popular choice in the 90s. This icon was inspired by the urban classics and large boombox speakers.
Running was at the core of Reebok and was the springboard to what the company is today. Leaders in track and field with the spiked shoe.
Reebok and studio have been always arms distance apart. During the late 80s dance, studio and aerobics were popularized with the Reebok Freestyle hi
Dance being a take on studio and aerobics allows the customer a variety of specialized clothing.
Yoga is part of the ethos of Reebok, with the “Be more Human” ideology, Icon showcases going from a crescent pose to warrior 2.
CrossFit and Reebok go back to beginning forming a long partnership. The icon represents a CrossFitter doing some reps and finishing.
Fitness being apart of the “Be more Human” ethos, fitness icon is an active character jumping rope and working out.
Combat with the UFC being new to Reebok, Boxing and Reebok have been working with each for years. Icon showcasing a kata sequence.
Having animated icons allows us to make specific scenes showing their categories in more detail.