Reebok Icons Iconography, Art Direction & Animation

The Concept

Reebok wanted to create a new set of icons for the eCommerce site. A series of characters for different sports as well as supplementary category icons were also created. I love bringing simple intimate objects to life and created low frame gifs to go along with the selective active icons


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Reebok Category Human Icons set




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Reebok Classics Icon

Reebok Classics was born in the early 80s and continued to be the popular choice in the 90s. This icon was inspired by the urban classics and large boombox speakers.

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Running Icon

Running was at the core of Reebok and was the springboard to what the company is today. Leaders in track and field with the spiked shoe.



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Studio Icon

Reebok and studio have been always arms distance apart. During the late 80s dance, studio and aerobics were popularized with the Reebok Freestyle hi


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Dance Icon

Dance being a take on studio and aerobics allows the customer a variety of specialized clothing.


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Yoga Icon

Yoga is part of the ethos of Reebok, with the “Be more Human” ideology, Icon showcases going from a crescent pose to warrior 2.


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CrossFit Icon

CrossFit and Reebok go back to beginning forming a long partnership. The icon represents a CrossFitter doing some reps and finishing.


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Fitness Icon

Fitness being apart of the “Be more Human” ethos, fitness icon is an active character jumping rope and working out.


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Combat Icon

Combat with the UFC being new to Reebok, Boxing and Reebok have been working with each for years. Icon showcasing a kata sequence.






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Combat Sparing

Having animated icons allows us to make specific scenes showing their categories in more detail.


Category Icons set 2 & 3




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Reebok Classics Icon

Classic heritage models started with the Freestyle Hi in 1982 so along with the Starcrest logo both seemed fitting alternative icons.

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Running Icons

Water bottle and a modern Reebok running shoe were selected as additional icons.


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Studio Icons

Variety of studio icons from step ups, to aerobics balls and fitness mats.


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Fitness Icons

Timer watch and rings were selected as general all purpose fitness icons.


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Studio Icons set 2

Simplified version of the previous studio icons, using dumbbells and the step up bench.


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Yoga Icons

Yoga is a fairly simplistic activity were the poses present most of the challenges regardless of the gear. But with a great yoga mat and a trusty yoga block can make all the differences and why they were selected as alternative icons.


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CrossFit Icons

Crossfit is uses various items to achieve their sport regime. We chose to select the simplistic plate weights used in most CrossFit activities one way or another and the classic Kettle-bell.


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Combat Icons

Combat and fitness were always closely paired at Reebok. Simplistic icons to substitute with were the boxing bag and the boxing glove.


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