Reebok CrossFit® Speed TR 2.0 in digital
YourReebok is defined as ‘The Freedom to be yourself’. This means, every part of you. All our different sides combined, define who we are. We cannot, and will not be placed into one box only, or identified by just one aspect of our lives. For Reebok CrossFit® Speed TR 2.0 this translates into being where you want to be and taking charge. It’s about being in the middle of the action and not just a sidekick. The main concept for the art direction was to showcase the shoes in motion, during specific Crossfit actions.