Reebok Speed 2.0 Campaign


Reebok CrossFit® Speed TR 2.0 in digital

YourReebok is defined as ‘The Freedom to be yourself’. This means, every part of you. All our different sides combined, define who we are. We cannot, and will not be placed into one box only, or identified by just one aspect of our lives. For Reebok CrossFit® Speed TR 2.0 this translates into being where you want to be and taking charge. It’s about being in the middle of the action and not just a sidekick. The main concept for the art direction was to showcase the shoes in motion, during specific Crossfit actions.




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Photography Assets

Custom photography was required to show these specific colorways, after narrowing down the activities we wanted to show we selected the three shots below. We worked within tight timelines and minimal budget for a quick turnaround for the delivery assets for the .com and CRM below.




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E commerce Assets


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