Stronghold Creative Direction, Design & Illustration

Role & Objectives

Stronghold represented challenges and opportunities being in the Fintech industry. I worked on leading the creative development of Stronghold to ensure branding is consistent throughout documentation, communication and visualization. Documents were designed and stylized based on new Stronghold branding guidelines that were created to ensure all communication were consistent on social media, print and illustration.


Projects below:
KYC, Illustrations, Stronghold USD & Stronghold Trading Platform




KYC - Know your customer

The objective of KYC guidelines is to prevent banks from being used, intentionally or unintentionally, by criminal elements for money laundering activities. Related procedures also enable banks to better understand their customers and their financial dealings. This helps them manage their risks in a well judged manner. Today not only the banks but also different online businesses can implement KYC including Stronghold. To make the KYC process extra clear I chose to illustrate the process from start to finish.


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00. Intro page discussing any questions that you might have with KYC, ensuring the process is lawful,
checks compliance, I.D verification and it’s speedy process.

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01. Passports, drivers license, and identity cards are all valid forms for verification.

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02. Passports must show the page in full with information clear and obstructed.

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03. I.Ds that are cut off, expired, have too much glare, or are too faded will not be accepted.

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04. You will also be ased to take a selfie. Please ensure you are not wearing the same outfit as your uploaded I.D.

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05. Selfies must also be not taking from photos. Please ensure you have sufficient space around your portrait, ensure you photo is well lit, that you are not wearing a hat or sunglasses. Please keep to a solid simple background, please ensure that you are not facing the sun and that if you wear glasses – it must appear in you I.D.

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06. Thank you page that all information has been processed and that we will get back quickly.



Illustrations

There were a few concepts I had illustrate for Stronghold that were complex but needed to be understandable. They should be clear, outlining the main concept in a simple way that quickens comprehension.


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Stronghold wished to communicate how a transfer may look like, even under less than ideal situations. The customer on the left wishes to send the customer on the right some funds arriving in a different currency. Once the trade is sent, and then the market suddenly drops, Stronghold would use it’s strategy, it’s resrves and algorithms to execute the order.


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When you compare the Forex market, the NYSE and cyptocurrencies it’s almost like trying to comparing a pebble to mount everest. On a bar graph you can barely see the NYSE or Cryptocurrencies – so the sense of scale of the Forex market was tough to grasp and make tangable. That is why I thought of using the solar system as a model to show that scale because we all know the sun dwarfs Earth and Mars. Most of us also know that Mars is smaller than the Earth, to show that the market is half that of the NYSE. *on the time of designing this illustration were these variables accurate.


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A simple illustration showing the fundamentals of distributed ledger technology. Showing the benfits of it being secure, fast and decentralized, all transtrations are on a ledger being checked by decentralized databases by computers all over the world using the blockcahin networks.


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Stronghold artwork for a podcast album.

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An illustration used for an article talking about the benifits of Stellar vs Etherum.

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The Stronghold Network




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Help page animated background one with the Stellar logo in outer space with the team that is there to help you and the road to Stronghold.

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Illustration for Stronghold USD.



Stronghold USD

Editorial design and Illustration


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Stronghold Trading Platform



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Specing for the charts

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