YourReebok

The main direction for this project was the customization focus of the web application to design your own Reebok shoes. Each shoe has its own unique art direction that is linked to their own theme of fluid, or technical for the Nano. Each keyframe was hand drawn to ensure a streamlined process, meet deadlines and budgets while working with a 3d artist for the end product. The video was the first introduction to the YourReebok brand which sports the old logo which was redesigned to highlight the customization of YourReebook.