Blog

05
Dec

Protected: Kanopi House website

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01
May

Stronghold

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Role & Objectives Stronghold represented challenges and opportunities being in the Fintech industry. I worked on leading the creative development of Stronghold to ensure branding is consistent throughout documentation, communication and visualization. Documents were designed and stylized based on new Stronghold branding guidelines that were created to ensure all communication were consistent on social media, [...]

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04
Feb

Reebok Iconography

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The ConceptReebok wanted to create a new set of icons for the eCommerce site. A series of characters for different sports as well as supplementary category icons were also created. I love bringing simple intimate objects to life and created low frame gifs to go along with the selective active icons Reebok Category Human Icons [...]

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03
Feb

Happy Birthday from Reebok

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www.feadship.nlgo to website The Concept Keeping the same art direction established for the icons and the celebration of purchase for Reebok - the birthday newsletter would have the same look and feel. Simple endless lines of iconic models, floating and celebrating your birthday. I had a go at visualizing the artwork in flat concpets along [...]

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02
Feb

Concept Feadship Events App

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www.feadship.nlgo to website The ConceptFeadship was looking for a new way of showcasing events in an app, including relevant information while taking advantage of the connected net. The concept was to remain simple letting the content do the talking, while sticking to simple slides and fade ins to animate the app. Inspiration to the design [...]

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12
Jan

Celebration of Purchase – Reebok

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Mission StatementTO INSPIRE BRAND LOYALTY BY TELLING THE HISTORY OF REEBOK. Through the consumer life cycle programs, we hope to educate our consumers about the Reebok brand, encourage them to share the excitement of owning Reebok products and entice them to keep shopping! We make our consumers view the products they shop more than just [...]

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19
Jul

pencil+

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www.pencilplus.nlgo to website The ConceptTo increase the use of wooden pencils productivity to ensure that a sharpener, an eraser, an extender are never out of reach while ditching the need to carry it all in a case. The original conception of the pencil+ happened after a night of illustrating and the unabliltiy to find an [...]

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17
Jul

Reebok Speed 2.0 Campaign

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Reebok CrossFit® Speed TR 2.0 in digital YourReebok is defined as ‘The Freedom to be yourself’. This means, every part of you. All our different sides combined, define who we are. We cannot, and will not be placed into one box only, or identified by just one aspect of our lives. For Reebok CrossFit® Speed [...]

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30
May

YourReebok Classic Leather Campaign

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20
May

YourReebok Club C Campaign

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