Role & Objectives Stronghold represented challenges and opportunities being in the Fintech industry. I worked on leading the creative development of Stronghold to ensure branding is consistent throughout documentation, communication and visualization. Documents were designed and stylized based on new Stronghold branding guidelines that were created to ensure all communication were consistent on social media, [...]
The ConceptReebok wanted to create a new set of icons for the eCommerce site. A series of characters for different sports as well as supplementary category icons were also created. I love bringing simple intimate objects to life and created low frame gifs to go along with the selective active icons Reebok Category Human Icons [...]
www.feadship.nlgo to website The Concept Keeping the same art direction established for the icons and the celebration of purchase for Reebok - the birthday newsletter would have the same look and feel. Simple endless lines of iconic models, floating and celebrating your birthday. I had a go at visualizing the artwork in flat concpets along [...]
Mission StatementTO INSPIRE BRAND LOYALTY BY TELLING THE HISTORY OF REEBOK. Through the consumer life cycle programs, we hope to educate our consumers about the Reebok brand, encourage them to share the excitement of owning Reebok products and entice them to keep shopping! We make our consumers view the products they shop more than just [...]
The Brief YourReebok wanted to promote their customization options for three of their top line models. The Reebok Classic Leather, the Reebok Crossfit Nano 6.0 and the Reebok Hayasu. The Art Direction Each shoe would have its own animation style to showcase the color options for the 3 shoes. The classic leather would have a [...]
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